NÖMA

Most home decor stores look the same: banner, product grid, banner, footer. For a brand that sells calm, craftsmanship and lifestyle, that format says nothing.

NÖMA needed a store that felt like a contemporary design boutique rather than a marketplace, without sacrificing what matters most: fast, clear shopping.

I designed the store around an "editorial e-commerce" direction: the journey moves from story to inspiration, from product to emotion, and then to purchase. Large typography, asymmetric layouts, generous white space and photography front and center.

Every section has its moment: an animated hero, "Shop the mood" to shop by atmosphere, a two-page manifesto and one memorable detail. Hover over "cada cosa" and the brand's objects float around the phrase.

Buying stays simple: quick add from the grid without leaving the page, a slide-out cart with a free-shipping bar that updates itself, instant filters, and product pages with "How to style it" to add the full set in one click.

A brand that feels real and ready to sell, with a distinct identity from start to finish. It works just as well on mobile as on desktop and is ready to be used.